George Frost has been UK Country Manager for iChoosr since 2014. He sits across all business lines in the UK which currently include solar panel group purchasing, under the Solar Together banner, and domestic energy collective switching schemes.
iChoosr specialises in group buying schemes. It works with community leaders, often councils, to gather groups of consumers to match with suppliers eager for new customers. Its product areas are selected where the perceived complexity of the purchase process in the mind of the consumer is a barrier to action. It then creates a safe environment to allow a consumer to make an informed decision where they might otherwise not act. For the suppliers it delivers, often much needed, volumes of new customers from which efficiencies can be made in the delivery to create an attractive offer to end consumers.